STRATEGY FOR INVESTMENT LEADERSHIP OF THE TERRITORIAL COMMUNITY: METHODOLOGICAL APPROACH TO EVALUATION

Abstract

B a c k g r o u n d . The article substantiates the necessity of strengthening the competitiveness of the territorial communities of Ukraine through a rethinking of their investment leadership strategy with the aim of ensuring sustainable competitive advantages. The dynamic conditions of the functioning of the external and internal environment of the territorial communities of Ukraine necessitate the improvement of the methodological tools for assessing their investment attractiveness. The purpose of this article is to develop a methodological approach to the assessment of the level of investment attractiveness as the dominant integral indicator in the investment leadership strategy of the Irpin city territorial community.

M e t h o d s . The sources of data for the development of the methodological approach were the author's empirical research and the experience of participation in the expert group on the development of the Post-war Development Strategy of the Irpin city territorial community for 2025–2035. In this work, a combined approach was applied on the basis of financial and general methods, grounded in expert assessment of a number of structural blocks. For this purpose, the most optimal and significant initial parameters were proposed and analysed: economic potential and competitive conditions; infrastructure and environment; administrative support of entrepreneurship; development of the socio-economic sphere; and regulatory support for community development. The parameters were given substantive characteristics, assigned a coefficient of comparative significance, determined a coordinated final assessment, and the distance of the target indicator. According to the developed qualitative evaluation scale of the values of the integral indicator of investment attractiveness, the ranking of these parameters was carried out by average values. Averaged values of the assessment parameters of investment attractiveness of the Irpin city territorial community were obtained by separate structural blocks.

R e s u l t s . The results of the assessment showed that the most attractive factors determining investors interest in investing capital in the territorial community of Irpin and its conglomerate are the prospects and substantiation of the Community Development Strategy with a time horizon of certainty until 2035, on which a group of domestic and international experts is currently working intensively; the available qualitative results of the implementation of the Program of socio-economic and cultural development of the Irpin city territorial community; the provision of equal opportunities for participation in public procurement procedures; resource and information support for entrepreneurship; transparency of permitting procedures in construction; consideration of public opinion in addressing issues of planning and development of territories; the substantiation and quality of the urban planning concept, as well as the favorability of the competitive environment for the entry of new entrepreneurs into the market.

C o n c l u s i o n s . Such components as the level of development of the industrial production sector and the existing economic potential of the community, the effectiveness of measures of financial, credit, and investment support for entrepreneurship, and the formation of favourable conditions for the realisation of the entrepreneurial potential of the Irpin city territorial community require substantial attention to enhance investment attractiveness.