IDENTIFICATION OF BUSINESS PROCESSES IN THE QUALITY MANAGEMENT SYSTEM OF EDUCATIONAL PRODUCTS

Abstract

B a c k g r o u n d. The process approach to quality management of educational products as a direction of modernization of university management in Ukraine is analyzed. The necessity of updating the existing approaches to managing the quality of educational activities of universities due to new complex tasks to ensure the quality of education in a changing environment and the challenges of post-war recovery is substantiated. The purpose of the article is to identify a map of business processes that ensure the design and implementation of an educational program; to determine the specific features of the implementation of the process approach at the university; and to substantiate the prospects and limitations of using the process model of university management.

M e t h o d s. The research was conducted using the methods of generalization, comparative, system analysis, analogy, abstraction, idealization, induction and deduction, and graphical visualization.

R e s u l t s . The research demonstrates the benefits of implementing a process management model, which are ensured by building clearly defined business processes, allocating personalized areas of responsibility, sensitivity of processes to the needs of improvement due to new market demands, and reliable support for both regular educational products and new, non-standard ones. The result of the study is the initial stage of implementation of the process approach carried out by the authors – a detailed identification of the core, support, and management business processes that ensure the effectiveness of the design and implementation of the educational program, which is a process of direct influence on the quality of education and educational activities and directly determines the value for consumers. The map embodies current and future customer requests, contains new processes, and provides for new teaching and non-teaching roles.

C o n c l u s i o n s. Implementation of the process model of management requires solving a wide range of complex tasks of organizational, managerial, economic, resource, social and psychological nature. The advantages associated with building business processes (direct impact on performance, flexible consideration of changing customer needs while complying with the standards and principles of academic policy, etc.) should be considered in the context of the limitations identified in the article in the university environment.