MANAGING THE COMPETITIVENESS OF THE RESOURCE POTENTIAL OF HEALTH CARE INSTITUTIONS: A METHODOLOGICAL ASPECT

Abstract

B a c k g r o u n d. Recent domestic health care reforms actualize the need to provide quality and competitive medical services to the population of Ukraine. The purpose of the study is to develop an algorithm for conducting a comprehensive assessment of the competitiveness of health care facilities (PHI) by justifying a methodical approach to distinguishing the components of the resource potential of the health care facility and generalizing the criteria for evaluating the level of competitiveness of the resource potential according to the specified components. The object of the study is the processes of managing the competitiveness of health care facilities. The subject of the study is the theoretical and methodological principles of assessing the resource potential of domestic health care facilities and the practical tools for ensuring their implementation in medical institutions.

M e t h o d s. The following methods were used in the article as a methodical platform for conducting research: comparative and structural analysis, theoretical generalization – to single out integral components of the resource potential of health care facilities and single indicators for each component; VRIO-analysis – to determine the level of competitiveness of the resource potential of health care facilities; multi-criteria analysis – for evaluating the components of the resource potential; SBW-method – for determining the importance of the criteria of single indicators; statistical methods – to determine the integral value by components and obtain a generalized indicator of the level of the resource potential of health care facilities.

R e s u l t s. Approaches to understanding the competitiveness of resource potential based on the pillars of the health care system from the World Health Organization and the business patterns of health care centers formed on their basis are considered in the literature. A methodical approach to distinguishing the components of the resource potential of health care facilities with a generalization of the criteria for assessing the level of competitiveness of the resource potential for each component and the calculation of a comprehensive indicator of the assessment of the resource potential of health care facilities taking into account the level of generalizing indicators for the determined components of the resource potential and the interpretation of the results according to predefined limit intervals is substantiated.

C o n c l u s i o n s. The components of the resource potential for evaluating the competitiveness of health care facilities are determined: managerial, financial, material and technical, personnel, informational and patient-oriented components. A detailed interpretation of the indicators for evaluating each component of the resource potential of health care facilities is provided. The article provides an example of the practical application of this methodical approach to assessing the competitiveness of the resource potential of health care facilities, which will allow the medical director to make sound management decisions regarding the elimination of weaknesses in individual indicators of each component of the resource potential of health care facilities.