BILOVODSKA, Olena; BOIENKO, Olena; KIZILOGLU, Mehmet. INTERNAL MARKETING AS A STRATEGIC TOOL FOR DEVELOPING INNOVATIVE AND MANAGERIAL POTENTIAL AND ENHANCING THE COMPETITIVENESS OF BUSINESS ENTITIES. Bulletin of Taras Shevchenko National University of Kyiv. Economics, [S. l.], n. 1(228), p. 19–29, 2026. DOI: 10.17721/1728-2667.2026/228-1/3. Disponível em: https://econom.bulletin.knu.ua/article/view/4012. Acesso em: 9 jun. 2026.