A RISK-ORIENTED APPROACH TO ENHANCING THE EFFICIENCY OF INVESTMENT ACTIVITIES IN TRADE ENTERPRISES
DOI:
https://doi.org/10.17721/1728-2667.2025/227-2/9Keywords:
enterprise , trade, investment , investment process , stimulation of investment activity , risk managementAbstract
B a c k g r o u n d . Traditional approaches to managing investment activities are often prove ineffective due to a lack of flexibility in responding to changes in the external environment, ignoring certain risks, or inadequate preparedness to address their realization. This article aims to examine the specifics and priorities of using a risk-based approach to to enhance the efficiency of investment activities within Ukrainian trade enterprises, based on the results of expert evaluations.
M e t h o d s . An expert study was conducted, resulting in the formulation of priorities for applying a risk-based approach to improving the efficiency of investment activities at the level of trade enterprises. Based on these priorities, enterprise management should build its management tools in general and risk management strategies in particular. This approach is essential for the successful development of processes for attracting domestic and foreign investment for the implementation of development projects within trade enterprises in Ukraine.
R e s u l t s . It has been determined that the current risks faced by trade enterprises in the country are primarily related to the instability and unpredictability of the environment (external, macro, institutional), which limits the predictability and effectiveness of actions aimed at enhancing the efficiency of investment activities. It is advisable to focus on developing a risk management toolkit that is purposeful, based on realneeds, and consistent with the existing practices of enterprises. This toolkit should ensure the complete achievement of investment goals while maintaining a reasonable level of formalization and normalization of the investment process.
C o n c l u s i o n s . This article outlines the key procedures and features of decision-making aimed at enhancing the efficiency of investment activity in the trade sector of Ukraine within the framework of a risk-oriented approach. The importance of introducing risk management tools to achieve the goals of investment activity of Ukrainian trade enterprises though a systematic, structured process with tools developed according to certain requirements formulated in the article. Further development of research in this area may be focused on improving the tools for implementing these strategies, especially in the context of adapting to a changing environment and enhancing the efficiency of investment management.
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