DIAGNOSING AND ASSESSING THE LEVEL OF CORPORATE CULTURE EFFECTIVENESS

Abstract

Background. Assessing the effectiveness of corporate culture is highly relevant for several reasons. Corporate culture can
become a key competitive advantage. Organizations that successfully develop and maintain a healthy culture can attract and
retain talented employees, which in turn contributes to the company's competitiveness. The goal was to provide theoretical
coverage and practical application of indicators for evaluating the effectiveness of corporate culture.
Methods. A score evaluation of corporate culture performance indicators was applied. The information base of key economic
indicators for calculating the effectiveness of corporate culture is a report on financial results and personnel controlling data of
the personnel department. Assessment of psychological, physiological, and socio-psychological indicators is carried out on a
five-point scale. The method of statistical observation was used – questionnaires and surveys of personnel using the index
method of expressing the results of surveys of company employees.
Results. Indicators of the effectiveness of corporate culture and the economic efficiency of the enterprise were determined.
The main program questions of employee questionnaires for diagnosing the state of corporate culture in the enterprise are
highlighted. The index method of expressing the results of surveys of 100 employees of "VTORMA UA" LLC was used to evaluate
the company"s corporate culture according to nine positions, presented in the form of a matrix. According to the results of the
survey, the average index of corporate culture was determined – 0.721. The results of the survey revealed the consistency of
personnel actions in different organizational units, the level of their motivation, general views on the future, the effectiveness of
the leadership style, the atmosphere in the team, and ways of resolving conflict situations.
Conclusions. The level of corporate culture and its effectiveness, as the diversity of perspectives and approaches contribute
to a deeper understanding of how culture affects organizations and how it can be managed to achieve desired results.