BILOVODSKA, Olena, Olena BOIENKO, and Mehmet KIZILOGLU. “INTERNAL MARKETING AS A STRATEGIC TOOL FOR DEVELOPING INNOVATIVE AND MANAGERIAL POTENTIAL AND ENHANCING THE COMPETITIVENESS OF BUSINESS ENTITIES”. Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 1(228) (February 2, 2026): 19–29. Accessed October 6, 2026. https://econom.bulletin.knu.ua/en/article/view/4012.