CHORNOUS, Galyna, Mariana PETROVA, Maryna HORNA, Nikolay PENEV, and Maiia PUSTOVIT. “DATA-DRIVEN ATTRIBUTION MODELING IN DIGITAL MARKETING”. Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 1(228) (February 2, 2026): 191–201. Accessed October 6, 2026. https://econom.bulletin.knu.ua/en/article/view/3994.