CHORNOUS, Galyna; PETROVA, Mariana; HORNA, Maryna; PENEV, Nikolay; PUSTOVIT, Maiia. DATA-DRIVEN ATTRIBUTION MODELING IN DIGITAL MARKETING. Bulletin of Taras Shevchenko National University of Kyiv. Economics, [S. l.], n. 1(228), p. 191–201, 2026. DOI: 10.17721/1728-2667.2026/228-1/20. Disponível em: https://econom.bulletin.knu.ua/en/article/view/3994. Acesso em: 6 oct. 2026.