BILOVODSKA O, BOIENKO O, KIZILOGLU M. INTERNAL MARKETING AS A STRATEGIC TOOL FOR DEVELOPING INNOVATIVE AND MANAGERIAL POTENTIAL AND ENHANCING THE COMPETITIVENESS OF BUSINESS ENTITIES. Вісник КНУ. Економіка. 2026;(1(228):19-29. doi:10.17721/1728-2667.2026/228-1/3